The Shift in Consumer Behavior and Payment Options. In many markets, cash is increasingly relegated to backup status. Americans are using cash in fewer transactions. A 2025 report from the Federal Reserve shows that while consumers still perform about seven cash payments per month, cash accounted for only around 14% of all consumer payments by […]
If you’re a business consultant, ISO (Independent Sales Organization), or independent agent, you’re not just selling services — you’re building long-term trust. And in an industry as complex and competitive as payment processing, the payment partner you recommend can significantly impact your clients’ success — and your own. At Pepper Pay, we collaborate with consultants […]
Introduction: Why Dual Pricing Is Gaining Traction As small businesses face rising costs from inflation, processing fees, and volatile tariffs, finding ways to protect your margins is more important than ever. Card processing fees alone can eat into 2.5–3.5% of your revenue—every single month. That’s why more small business owners are turning to dual pricing—a […]
